Enterprise cloud advisory. Street-level clarity.

Cloud. AI. Strategy. No Buzzwords.

Clear advice on cloud, AI and strategy for leaders who need outcomes, not noise.

Portrait of Uwe Zabel, The Cloud Advisor
Advisor Architect Author Speaker

Selected Stories

Stories that turn complexity into clarity.

Field notes from cloud, AI and enterprise strategy written for people who need context, clarity and outcomes.

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Business Strategy

From Marzipan Bars to Modern Product Strategy

Dec 8, 2025 - Strategy

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Agentic AI

Microsoft AI Tour Frankfurt

Nov 7, 2025 - Agentic AI

Read on Substack
Sovereign Cloud

Cloudflare Outage

Nov 19, 2025 - Sovereign Cloud

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Architecture

High Availability of Web Applications in Microsoft Azure

Nov 3, 2025 - Architecture

Read on Substack

Books · Essays · Perspectives

Complex technology deserves a good story.

I write about what happens when cloud, AI and enterprise strategy meet reality. Across books, essays and field notes, I turn complex technology into clear perspectives for people who have to make decisions & not just discuss them.

Clear thinking. Practical context. No buzzword fog.

01 / Featured Book

Architecture · Migration · Cloud Operations

A practical guide to planning, migrating and operating SAP landscapes across AWS, Microsoft Azure and Google Cloud. Written with Steffi Dünnebier, it connects hyperscaler fundamentals with practical guidance on architecture, security, migration and cloud operations.

Rheinwerk · 2023 · German edition

English edition in preparation

An English edition is currently in development. Join the list to be notified when publication details are confirmed.

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Speaking & Thought Leadership

A point of view that travels beyond the stage.

Ideas become valuable when they are shared, challenged and carried into the conversations where decisions are made.

Informed perspectives. Constructive challenge. Useful impact.

On stage, in workshops and in the wider enterprise conversation

Clear thinking for better decisions.

I speak about cloud, AI and enterprise strategy where technology meets operating reality. My sessions combine hands-on enterprise experience with a clear point of view on the choices, trade-offs and changes technology leaders actually have to navigate.

Whether it is a keynote, executive briefing or workshop, the goal is the same: give the room something worth thinking about, challenging and acting on after the session ends. I am comfortable challenging the familiar narrative when the evidence points somewhere else.

Cloud · AI · Enterprise Strategy

  • Keynotes and conference talks that make complex topics tangible.
  • Executive briefings and workshops built around real decisions and trade-offs.
  • Panels, podcasts and conversations with an honest enterprise perspective.
Uwe Zabel speaking on stage

Cloud. AI. Strategy.

About The Cloud Advisor

I turn complex technology into choices people can act on.

I'm Uwe Zabel. Across more than two decades working with Microsoft technologies and enterprise IT, I have learned that transformation rarely fails because of technology alone. Architecture matters, but so do people, priorities, capabilities and the decisions organizations are willing to make. My work includes particular experience in manufacturing, smart industry and regulated enterprise environments.

My world is cloud, AI and enterprise technology, but the interesting questions usually start where the technology ends: Which choices actually matter? What trade-offs are we making? How do we turn strategy into something teams can operate?

My rule has stayed remarkably simple: make the client successful and the team happy. Good technology should serve both. The Cloud Advisor is my personal platform, where I share that perspective: practical, curious and built on the work rather than the noise around it. The views expressed here are my own.

Advisory fits when

leaders need a clear point of view on cloud or AI strategy, architecture trade-offs, sovereignty, risk, cost or the operating model behind the ambition, especially before decisions become programmes, platforms or commitments that are hard to unwind. This is where I help create the clarity leaders need to make good decisions with confidence.

Discuss your advisory question
Uwe Zabel
Uwe ZabelThe Cloud Advisor

20+ years ExperienceMicrosoft & enterprise technology

Cloud / AI / StrategyFrom architecture to business outcome

Architect / Advisor / LeaderTechnology, people leadership & change management

Credentials Certified Chief Architect Microsoft Azure Solutions Architect Expert Published Author Certified Change Practitioner (Prosci) Certified Connected Manager (Harvard ManageMentor)